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No mention of federation or Mastodon in the description. I wonder how their negotiations with large Fediverse servers are going.

Is there anything else that distinguishes this from existing Facebook products?

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The number of people who have even heard of "federation" or "Mastodon" is a vanishingly small fraction of the target audience for this app. Why waste precious page space on it?

Even if barely anyone even considered using it, social media users will have heard the name "Mastodon" in the news. Even normal people news covered it during the start of Twitter's slow collapse.

To be honest, I fail to see the value of Threads considering both Facebook and Instagram already exist. Is this just "Instagram but the image posts are optional"?

Some kind of "explore not just Instagram but also the rest of the world" take could work to advertise their new network, maybe painting their shitty company in a better light.

And if it is compatible with Mastodon, that audience will do all the advertising themselves.

Our audience will advertise defederating from it

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