I would like to bring doctor Peter Attia's perspective on this - which he mentioned on another podcast with Tim - is occassionally drinking something he really enjoys to the point that "if that glass of wine is not good enough, I will pour it down the drain".
So I tried a few times between now and then, even though I enjoyed it, the aftermath of not having even the slightest effect next day - which I got used to when not drinking at all - convinced me to give up this idea.
The social pressure, though, is real. It's like a habbit which everyone is so much used to, that the alternative "world" with no alcohol feels like a non-existant to some people. And if you fire up a conversation why, there's rarely a good reason why they are so attached to this belief.