Personally, I never would have thought I'd hear the RIAA talk about millions of songs for $10/month. Question of course is, did the RIAA kill the subscription model and then announce it's failure? Still, $10/month is pocket change in exchange for never having to hunt for music.
There is an invisible sheath of social truth. The elephant in the room. We've all pirated music, software or movies at some point. None of us openly admit it, and if asked we all say "Ya, the artist should be compensated". Then we pirate more music and movies, proclaiming, "They're the thieves! They give artists X% of the profits!". True. But I still don't see an argument for pirating music - or at least, pirating music but pretending you think it is wrong.
I don't think anyone wants to pirate music. What people want is convenience. If the incentive for route X is greater than route Y, route X is destined to be the popular route by default. $10/month vs. searching the pirate bay every time I hear a new song I like? $10/month wins.
The RIAA is generally evil, don't get me wrong. But I imagined a complete jack ass at the helm, and I am surprised to see something different.