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Why would that be hard? Aside from company politics, what's stopping Shell or Exxon or BP from outfitting their gas stations with EV charging equipment? Clearly they don't see such a move as profitable right now, but as EV adoption increases, that could change.

I'm not saying doing so is trivial; aside from the equipment cost, many/most/all of those stations will also need electrical supply upgrades. But they at least already have the land, and a company like Tesla will have to deal with equipment cost, electrical supply upgrades, and the cost of acquiring land.

Nobody remembers the first gas station. Nobody remembers who built the better gas pump. EV charging is already well down the path of simply being another commodity

It is hard. But tesla is opening it up to the competition basically for free. It’s actually a bad move for tesla if you’re only concerned with profit, but it aligns with their mission of accelerating the transition to sustainable energy. People just find it hard to believe that a company that size actually cares about its mission