One thing I really dislike is the pressure it places on young parents to do certain things that are entirely optional and arguably misallocation of resources.
Baby showers, gender reveal parties, pre-partum stays at "mom suites" in spas/hotels, all those Instagram moments that make people feel stressed and like they're not in the right income bracket to get into having a family.
Save your money, folks. Spend it on high-quality toys, books, childhood travel. Save money so you have to work less and can spend time together. That's what your child will benefit from.
We had a wonderful midwife who told us her secondary function was basically to reality-check parents on what gear, clothes, events, price points, etc. they actually need. Get the basics right, she would say, and deeply understand why they are basic and necessary, and otherwise save your time and money for stuff that matters long-term.