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> Can't wait to see some competition eating them.

We let them get too big. Nowadays they just buy the competition in the cradle, even if just to drive nascent products into the ground.

Competition has been banned and legislated away. Remember YouTube only became big because it mostly served copyrighted content in the early days. If you tried that now you would get sued into oblivion

Until a competitor devices a revenue stream that is just as profitable as advertising and data capture (obviously it won't be a subscription model) then we're stuck in the perpetual cycle of "enshittification" as companies move to protect their revenue.

The ads business is certainly one of enshittification. But, it becomes too shitty when the incumbents start milking every possible inch of the screen for as many seconds as they can. This happened with tv, cable, newspapers, and now streaming services.

There is a always a chance that the next generation gets hooked on to a different platform. That phase where an emerging competition is eating the incumbent's lunch is the best time to be there.