When text messaging started to take off in the 90s, adults didn't get it. Typing on a keypad sucks, and the phone already has a great communication app. It's called the phone, and if you call someone you can hear each other talk.
What they didn't understand is that "I think you're cute. Wanna go on a date?" is much easier in text. That's why kids always passed notes in class.
These things lubricate high friction social interactions... the kinds of things that people agonize over, regret, etc. You're right, this is alcohol's primary purpose. Most people stay here.