"In the end, it's up to consumers."

No it's not. Please don't spread sinister pro industry falsities like this. Nothing has ever changed because of some symbolic drops in the ocean.

Regulation and collective action is the only thing that has ever worked, all personal lifestyle choices are romanticizations about personal effects that the industry loves because it has pushed responsibility to consumers, like much of the astroturfed recycling movement that is theatre hiding actual policy making.

If people want to do anything that makes any kind of actual difference they should get into anything that's anti the big industry lobbies or collective action and see through the jungle of astroturfing and "lifestyle signaling" greenwashing noise.