The biggest annoyance for me is that it is if this wasn't the goal from the start...

Whole operations were build on unsustainable models. And when finally we run out of "free" money the next steps are obvious.

Not that there isn't profitable companies that just strive for even more profits, but those are again driven by the system itself.

And the fact that usually the term is just dropped in the conversation. And no actually realistic solution or alternative is even provided.