10 players in the field of game consoles? I honestly believe that having 10 competing console platforms would make console gaming worse, just like everyone and their dog starting a streaming platform is much less convenient and much more expensive than just watching everything on Netflix was a few years ago.
The PC market gets you there on the hardware side. It's really messy to have 10 software platforms for games, though.
Yeah, people can barely handle having to install three game launchers on their PCs. Pretty much everyone I know would prefer to buy every single game on Steam, except those couple no-DRM fanatics that would prefer to buy every single game on GOG. Very few people are even superficially rooting for Epic Games Store.
I didn't say we need 10 players, just that we should treat them as monopolies.
E.g. properly recognize the market power of a platform owner, and not let them get away with any abuse.
That's like ten different types of USB that don't work with each other. Steam is the direction we should be heading in. Hardware doesn't matter and even small independent makers can be found and supported.