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> Most customers will not notice and just pay this hidden fee

It'll depend on what they're buying. When I go to my local bar with friends and am cashing out my tab? Yeah, not noticing that. Eating dinner? Also not noticing.

Buying a $3 coffee? You bet I'm noticing an extra dollar.

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That’s why it’s only on transactions over $10.

Sure. I'd still notice on $10-15. To use my coffee example, if I go across the street and get a coffee and a baked good it'll be over $10.

My Toast purchases are pretty bimodal. Most of them are either $100+ or less than $20. Sans hyperbole, my point was that I'll notice in one mode but not the other.

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