To use Amazon's terminology here, it really feels like they're becoming a Day Two company. It took decades to cultivate the perception that Amazon cares about customers more than any other company. It takes so much less to destroy that image.

Google has already started paying the price for their customer-hostile behavior. It's a meme at this point how unreliable Google is for anything. Amazon and AWS have consistently been touted as the opposite. Contrast Google IoT Core with SimpleDB. The Googlification of Amazon will be to its detriment.