It cares about sales, profits, and the balance sheet. As long as it can make a profit, the people supporting and developing for its platform for free can go fly a kite. And it will continue to burn itself into the ground until it becomes a write-off. Because there is no founder worried about its livelihood to try to right the ship. There is merely an executive VP who needs to jigger the numbers to make it look like they got another win this year so he can make his bonus.
I call this Corporate Source.