* McKinsey told AT&T that cellphones would be a niche market in the year 2000 with only 900,000 subscribers. The firm’s estimations were off by 108 million.
* In the 1990s McKinsey advised SwissAir on the controversial “hunter strategy”. The major expansion program failed miserably and the airline was forced to declare bankruptcy in 2001. Other notable clients who ended up bankrupt include Kmart and General Motors.
* McKinsey & Company gave the go-ahead for the infamous $350 billion merger between Time Warner (TWX) and AOL. Looking back, the merger is viewed as one of the greatest company disasters of all time.
https://www.equities.com/news/a-look-at-mckinsey-company-s-b...
Not that I want this to prevent them from whipping up some serious executive FOMO over AI. Ive got bills to pay.