"To cancel Prime, consumers had to... locate the "manage membership" page and press a button labeled "End Membership"... then move through multiple steps."

the horror! pressing an "end membership button"? moving through multiple steps??

i've cancelled a prime membership before. it's not that bad. why are we making consumer protection into a joke with this nonsense. feels like FTC is looking for any chance to go after a bigcorp that plays well in news headlines.