The timeline of Google’s domain registration business, according to Wikipedia:
* 2005: Google became a domain name registrar.
* 2015: Google Domains was publicly launched under a beta test mode.
* March 2022: Google announced that Google Domains was officially out of beta.
* June 2023: Squarespace concluded an agreement to purchase the Google Domains business.
Exiting beta in 2022 after seven years suggests Google planned to get serious about Google Domains. What happened between 2022 and 2023 that made them decide to kill it? I guess when a hobby becomes a business, the bar to keep it going is a lot higher.