That's startlingly naive. There are breathtaking double standards as applies to women.

One of my friends is a graphic designer / coder working at a web-dev shop. Guys could come in wearing ripped jeans, hoodies, whatever. If she came in with low makeup and casual clothes she was upbraided for not "looking good" in case a client came in.

It's by no means an uncommon incident. It's 2023, there's still a lot of discrimination and inequality. Women choosing to not wear makeup probably don't get jobs and contracts.

Societal pressure and beauty standards for women are far different than for men. I agree that they could always just "not apply them", but look at tabloids showing things like "star unrecognizable without makeup" and memes where men are encouraged to take women swimming on a date so they can see what they look like without makeup. It's just not that easy

Yes, if they want to opt out of society. In most places outside the farm, for a woman not to apply makeup is career and social suicide.