I actually think this is great for Tesla in other ways in the nearer term. With other automakers switching to NACS, this removes a huge concern for would be non-Tesla EV buyers. Now you may think this would erode Tesla's market share, but I think it will convert far more ICE customers than Tesla customers. The net effect is a faster EV adoption, faster cultural acceptance of EVs, and more people considering Tesla in the near-mid term.
I fail to see how this negatively affects Ford, GM, and Rivian. They can retrofit the charge port relatively cheaply or deal with an adapter. Yes, it affects resale value of early customers. But that's how it goes with new technology, and buyers are naive to think otherwise. Besides, when compared to their ICE counterparts, they're probably still coming out ahead on maintenance.