I think we agree in principal on a good path forward, but I disagree that the study says people think the government should regulate more.
btw here's a lead for those wondering "why 100 companies?" - https://www.theguardian.com/sustainable-business/2017/jul/10...
maerF0x0 is saying that survey respondents are saying what they think they're supposed to say, but they don't really care, which is why they think other people should be the ones to do something.
You are saying it's easier to make a small number of powerful people do things than make lots of people do things. In other words, that's the best way to force 8 billion people to do things they don't want to do. That may be so but isn't really related. In particular, if most people don't actually care because they don't think a lot of the claims are true but are afraid of being cancelled for saying so, then there's no moral basis for controlling those 8 billion people by manipulating 100 companies.