It's the exactly right type of project. High profile and high impact. The status quo of the software industry needs to be shaken up, and this has the potential to be exact right sort of rude awakening.
The fact that solo devs or small teams on a shoestring budget are time and time again shown to be surprisingly competitive with billion dollar companies retaining supposedly the best and brightest in the world is undeniably egg on their face.
It raises concerning questions about the entire industry, how we do things when we build software, where money is flowing.