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Small claims court. Sue them for damages (and punitive, if small claim courts allow).

Also, report Rumblefish for sending fake DMCA requests, it's illegal.

Rumblefish hasn't sent a DMCA takedown request, they've used Google's provided tool to say that they own the rights.

I don't know if the video was ever actually taken down, but it's available now. Either YouTube has ruled in favour of the poster or Rumblefish is taking a cut of the advertising on the video.

If it's the latter, then I believe that makes Rumblefish guilty of copyright infringement, since they're profiting off the copyright (the video) of the poster.

DMCA request or not, that seems like it would be actionable.

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