Because Google is an Ad Company.
Everything else is a hobby. Holding this removes from the focus of bringing up ad revenue. We will see them get rid of a lot of these things.
Everything else is a hobby. Holding this removes from the focus of bringing up ad revenue. We will see them get rid of a lot of these things.
If you're not familiar with it, Google Analytics is a bunch of tracking scripts.
Yes, it allows you to easily verify you own your domain: in both Search Console and Analytics. Doesn't mean they'd automatically add analytics to your site.
How would they do that? If you point the DNS record to your server, the visitors call your server, not Google's. They can't just MiTM it.