Spez: > Not as much as they take. No way.
Let’s be clear, if 1 developer can make millions through Apollo and do a way better app than the Reddit team, what does that say about Reddit as a whole and their development?
It fucking sucks!
Simply put, the Reddit CEO definitely wants to kill 3rd party apps. He just knows that saying it out loud would have an even bigger backlash. With the current approach, he can pretend to care about 3rd party apps, but do everything to make it financially impossible to run one.
Having Reddit need to do audits of clients (where the clients could do things like quietly reduce the number of ads you get if you've tipped $9.99 or more - or not serve ads if your ID is on this special list so that friends don't see the ads or use a developer special trial build) is impractical and would mean that its even more of a call of if the client is in compliance or not.
What's more, ads served by the API to a client that isn't controlled by Reddit are less valuable - Reddit would have less information about how much engagement they had with the ad.
That's the key: Reddit and Twitter and Facebook and the like are not selling ads, they're selling you, the user. The users are the product. They're collecting every bit of data about you, building personal profiles. 3rd party apps would never be that intrusive. Delivering eyeballs on ads is not enough.
It’s totally fair for them to say they need to address the ad issue. But to claim these apps bring no value is pretty ridiculous on his part.
A lot to unpack here.
Not taking sides on this.
I wouldn't say the Apollo app is better. I've used both and the search UX on Apollo is so bad.
Furthermore, Apollo does not need to worry about backend at all since Reddit does all the work and gave it to Apollo for free.
Apollo did have a backend that made up for features that the Reddit API either kept as private APIs or refused to implement. He released the code as open source last week. He paid a part-time developer for the implementation and maintenance of code as well.
Featured that other APIs offer, like webhooks, pub/sub etc., were requested by various developers over the years but never implemented or took far longer to implement (years). This led to developers designing workarounds to get feature parity with Reddit's app, i.e., notifications. A few of these drastically cut down on total number of API calls by design, which would help them reduce the infrastructure spend they are so concerned with.
Ignoring the content consuming (Apollo, RiF, Sync, etc.) third-party app side of the discussion.
My biggest takeaway from the entire argument is Reddit now has 2000 employee's but 100 of the requests for improvements for the API, built-in moderator tools, etc., have been mishandled/ignored/years late. Because of that, many people took matters into their own hands and used the API to fill in the gaps in their moderation/admin/creator workflow, and initially, before they conceded on some of those tools, they were affected as well. It wasn't until a couple of days into the uproar (after the price was released, before the blackout) that they reversed course on some of those tools, including conceding the accessibility apps (being 39, and wearing hearing aids for severe loss, I sympathize with the users that are protesting because the web and first party app are lacking in this). I can understand the protest from the above, especially giving the short timeline between prices being released and go live.
I'm all for businesses being profitable; I'm all for companies having the right to adjust processes, prices and change terms, etc., but in my opinion, Reddit has severely mismanaged this situation and, in general, been a severely mismanaged business if they are as the CEO says not profitable by now.