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I can't help but to think it's a complete "me too" play.

Realistically, these guys will have to fight an uphill battle for talent. Dev comp in France is nowhere competitive with the US, and won't provide employees with a green card.

For smart graduates coming from the Polytechnique in Paris or Montreal or Lausanne, it'll be a hard sell compared to Bay area companies.

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They won't compete on salary, there's probably plenty of talented people who simply do not want to live in the US due to the work culture, especially French workers. 35 hour work week with 6 weeks of paid vacation is worth a lot I imagine.

The thing is, there aren't a lot of French-speaking ML experts on the market.

So they'll have to pay a premium for them.

When heads of state are involved you already won.

They dont have to do anything, they already got the money :) and will get sweet government/eu contracts/grants no matter what for at least couple of years.

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