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This looks a lot like the shape of the trend line for just "reddit". Hard to tell what conclusions should be drawn - is it just that popular things produce more "X alternative" searches, or is the growth of "Reddit Alternative" faster than should be expected?

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Fair point but I don't think the last 2 major jumps can be attributed to increases in Reddit popularity. Especially the dotted line which is the trend Google is predicting.

What significant event happened that would account for the spike at the start of Jan 2022?

Reddit in the media Jan 2022:

- Antiwork movement picks up steam

- Ghislaine Maxwell as reddit power user u/maxwellhill

- Profile NFT's

- Lots of Jan 6th talk (reddit was subpoenaed)

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