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That's what I thought this was. Brackets coming back and becoming a web-only editor or something. Even though it was already a web-based editor.

So did I… are there no original names left? My company used the other Bracket extensively for years.

Also at first confusing is that the logo is the very recognizable Apple II logo.

I don’t see how you could confuse ][Bracket with the well established brand []Brackets. Also checkout my webapps WynnAmp and MichaelSoft Wurd.