Almost all my big screen watching is through Roku of mainly Netflix streaming. I cut cable over a year ago and very rarely watch network TV (NFL football games are main thing I watch over the air).

I feel like the young girl every time I'm at a friends house and trying to navigate whatever cable/sat guide they have. Seriously, it's 2012 and I'm paging through this endless list of "channels" labeled by NUMBER and a CALLSIGN? 1006 WKOW-HD. 12.1 ABC. Try to watch Jeopardy and get assaulted with denture paste, hearing aides, and adult diaper commercials! What the heck is going on? It is truly astonishing how bad the UI for these set-top boxes is, combined with the process of finding out what and where the correct ESPNx channel (HD or not HD) is to watch the game.

Huge potential for serious changes in this industry. I don't like to throw such a vague word like "app" around, but that is the future. ESPN will have an app that will deliver their content in the best way. The closest thing I've seen to this is the work Major League Baseball is doing on mobile and TV. They're able to provide the video/audio, but augment it with other datastream. For sports this makes so much sense.