In places with younger craft markets, it's like an even split between hops and extreme naming/label graphics. Here in Seattle, beer names are like Obscure Mythology Reference and you might enjoy the Wikipedia hole it starts you on while you imbibe. The first craft brew I remember seeing visiting my original home state, Virginia, was literally named Raging Bitch with a fierce looking dog baring its teeth and blood-like splatters of red ink. It was actually a pretty decent stout IIRC.