But you are looking at it from the perspective of someone sitting behind a keyboard, starting from scratch.
In the real world with thriving economies, there will be smaller, underdog players already operating. Maybe they are regional, or maybe they have a slower/smaller fleet.
Whatever the reason, these smaller players rise up to eat the big one because they already have something to leverage. Facilities, workers etc. They just need to raise capital to expand rapidly.
The steps in the parent post are not meant for someone starting from scratch.