The Mac Pro has a lot of significance in the professional media industry. Final Cut changed the landscape forever and at $3500 entry level Mac Pro that could compete with a $70k AVID station after a $1000 software purchase and an Nvidia card upgrade. Now as a college student I could go work for myself because I could (barely) afford the tools. I still work on a Mac to this day.
But that $3500/entry level and upgrade into your career machine isn't the goal in whatever the heck these are. Aside from maybe like a Hollywood editor who wants to use a mac and gets their way, I have no idea who these are for. I think the goal is to just look really cool in a fancy office.