That said, Reddit should have built better mod tools before making their api change.
I think people complaining about not having 3rd party apps to browse reddit is "meh". But moderators need to be able to do their jobs.
All of this has left a sour taste in their mouths. They also see the writing on the wall; they'll shut down old.reddit.com, push more ads via the official app, and continue to milk as much money as possible.
The claim that it's not profitable seems kind of crazy to me. They have a huge amount of data on their users to target ads. It's mostly text content so the bandwidth shouldn't be horrible. Maybe I'm naive, but how can Facebook make so much money and yet they can't make a profit? It smells like poor management to me.
The rest of the ad inventory is more or less anonymous and gives very poor roi to spend ads against. That's why Reddit has a total revenue of like $100m vs $50b+ for facebook.
Maybe they're doing some sophisticated tracking of users by interest and showing relevant ads there but somehow I doubt it.
And it’s why you have the strike; Reddit is not at risk of dying, it’s at risk of becoming even worse that it already is.
https://www.reddit.com/r/reddit/comments/145bram/addressing_...
Example, a mod at /r/music remarked last week that they’ve been paying a few bucks a month to host a server for some additional features for years. It’s common to use some automation to summon mods in a discord so someone near a computer can execute the moderating, since the mobile tools are so limited.
And ofc as other uses pointed out, that’s 3% of a sum including the vast number of auto moderator mod actions taken on the site, which are not really human originated at all.