the people you describe aren't buying $7k desktops
It doesn’t matter if the cooling solution gets the chops’s surface temperature lower if it’s heating the room twice as fast.
Chip surface temperature is not a useful metric for this purpose.
If Apple clocked their GPU to match the performance of a comparable dedicated chip, it would be just as inefficient, noisy and hot. Except they can not do even do that. They turned a limitation of the design into a supposed feature.