I disagree, I think the Apollo dev would have happily taken the $10 million.
> Then Reddit would be able to recoup the cost in half a year and gain an additional $20 million yearly. What a great deal, right? Except they both knew that the $20 million price tag was complete bogus.
The $20 million price is irrelevant here. Reddit doesn't need to pay to acquire these users. They are Reddit users (they're registered there, and Reddit knows everything about them). They can close down Apollo and they'll get almost all the users back for free.
If Apollo had a standalone community, then it's easy to calculate the value of a user, and a fair price for acquisition. But, that's not the case here.
Don't take this the wrong way, I'm not siding with Reddit and I think both sides are losing here due to their poor management.