But why should I? When my 1080Ti is still working? People who can afford the price Nvidia is asking no longer have the need to chase that graphic fidelity. We have jobs and family and other things to occupy ourselves with. Those who want the cards are priced out already. Not many young adults have the kind of disposable income to throw away a grand or two just for kicks.
But that might be what Nvidia want. Why spend effort selling to consumers when the corporations are paying top dollar for that AI silicon?