I can't imagine that this will do anything but make people look really nerdy.
I feel like our brains have already rewired themselves somewhat since the web got really ubiquitous. I find it fascinating to consider a greater magnitude of constant information, meta information, facts, distractions.
Technology is neutral. Some of us made lives we wouldn't have without the Internet. Others have gone missing, lost in cyberworlds devoid of human touch.
It will be incredible to see what happens when the next interface allows each of these directions to flourish. Google Goggles are a hop and a skip down the path if you ask me.
It might be the first attempt to produce a "low cost" mass market portable HUD, though.