I am even more amazed, about companies paying for ads, while seeming to ignore most users will not see them as they use adblocks plugins.
Forgive my ignorance, but is there data around what percentage of browsers has an adblocker installed? I am inclined to assume that a tech-focused forum such as HN is going to use them at a much more disproportionate rate relative to the average, non-tech-savvy joe, and therefore further assume that they're not as widely adopted as we might think.
I could totally be wrong, though.
Edit: 42.7% globally, but it varies by country. The US, for instance, only sees 38.8% adoption.[1] Hardly what I would call "most".
It seems for example for Cost-per-mille (CPM) advertising if a user has an ad-blocker, they will not see the ad, but it would still count towards the number of impressions if the ad request is made?
No idea of course. I couldn't tell you any anything in ALL cases.
But the ad space is dominated by a few companies and all do that as far as I know.
The other dominating ad space is spliced into videos and they certainly know you will skip around if you can on YouTube.
> If a request is made
It won't be made that's what adblockers do. Or it won't land in the case of pihole/DNS level blockers.
Otherwise it wouldn't speed up browsing and tracking would continue unhindered.
That said I routinely let long YouTube ads play while I go off to do something else. Personal best was circa 1.5hour ad!
Someone told me that costs them big bucks so long as it's not skipped.