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Comment by screye | Hacker News Reader

A Halo device is not meant to sell, it is meant to impress. Apple doesn't want to sell this Headset at all. They want everyone to wish for a headset when it is able to sell one for $1000.

This is what long term planning looks like. You need to prime your audience to buy something, before they actually want to go out and buy it.

A few hundred millions wasted in the development of this device is pocket change for Apple.

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> This is what long term planning looks like. You need to prime your audience to buy something, before they actually want to go out and buy it.

When the Apple Watch was first unveiled, my opinion was something along the lines of, "What, I'm so lazy that I'll spend $400 to avoid pulling my phone out of my pocket?"

When the AirPods were released, I probably said something like, "What, I'm supposed to hate a little wire so much that I'll spend $200 to eliminate it and now I have another thing to charge? Hah!"

But with both of these, after enough exposure and seeing people I know use them consistently, I caved. And yeah, no way I'll go back to wired ear buds when I'm running or walking the dog. No way I'll ditch this watch now.

100%. I thought the same thing with my Apple Watch and I resisted spending what I considered to be an unreasonable amount on earbuds as I didn’t care (or so I thought) about having wireless earbuds. But eventually so many colleagues had them and talked to me about how great they were that I caved and bought a pair. Wow was I wrong about how wireless earbuds was something I didn’t need. Then I started evangelizing to people about them, and the cycle continued.

You're supporting the idea behind "A lot of times, people don’t know what they want until you show it to them." Except, it sounds like the barrier is even higher for some people.

Very true. And I’m an iOS/macOS/tvOS developer who has all the toys, yet even I had trouble coming to grips with paying a premium for AirPods over a good pair of wired buds.

I agree, at first the watch was not really that interesting. Now, I can see it eating Garmin and wahoo for athletes. Why buy a separate device for tracking the bike rides or the runs when you can just use the apple watch. The vision pro will be the same thing. Give it 5 years.

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