There’s nothing of substance here for why it should be ridiculed, other than the authors fear Apple has the ability to bring VR to the mainstream. But hasn’t Oculus/Meta Quest sold something like 20 million units?

> Stop this future of computing > Tim Cook and his fellow Apple executives clearly asked themselves whether they could create a headset as their latest hardware product, but don’t seem to have spent as much time considering whether they should.

Has the author considered why people are currently buying these headsets? And why a company with a long history in mobile computing would get in on it?

> … The risk with Apple entering this market is that it does have a unique ability to legitimize products.

The article is probably not worth your time, it wasn’t worth mine.