I guess you missed the Quest 3 announcement last week. It's all about AR and it's $500.
Even when Apple showed games, it was less full AR games or like VR experiences in AR, it was about putting a screen up and playing a standard game like this.
The Apple experience is full VR and using every space as a screen to access the things you already do. Meta is insisting on building the 'metaverse' it's a completely different concept that people making this argument seem to have completely missed.
And I say that as someone that uses a Q1 everyday for Fitness and will be purchasing a Q3, you saw Apple announce nothing like this, also I think the name is a give away 'vision pro' it's about visuals and virtual screens, not about creating another reality, which is likely why they moved away from the reality pro name that was rumoured.