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Comment by davidkuennen | Hacker News Reader

As a developer I'd be terrified if Apple was showing my app in one of these events.

I'm pretty sure they reach out to the developers in advance if it's actually used directly (and not just in the background, like on the Dock or something). But I'll bet it's a real opportunity to gain new users, so it's probably more exciting than terrifying!

Developer of Apollo was completely surprised that they mentioned his app today[0]

[0] https://old.reddit.com/r/apple/comments/141kfmi/wwdc_2023_ev...

Oh wow, I didn't realize! Well never mind then, my mistake. Thanks for the correction — and with a citation, even!

He also says he was invited to the event, so he's likely saying that he had his mind blown by being offered the opportunity beforehand.

I'm thinking more in the lines of getting this kind of attention it a strong indicator to get sherlocked [1] by Apple in the future. For example the hydration app.

[1] https://www.howtogeek.com/297651/what-does-it-mean-when-a-co...

Which hydration app was sherlocked?

It's all pre-recorded now, so what would the worry be?

If Apple likes your macOS app, that’s the first step to being sherlocked.

Does that mean acquired? 'cause that's more likely

No, it means that Apple rewrites your app and releases their version for free with macOS, destroying your business.

https://en.wikipedia.org/w/index.php?title=Sherlock_(softwar...

Apple has also acquired successful apps. In 2001, the same year that Apple "sherlocked" the app Watson, Apple acquired SoundJam MP and turned it into an app affectionately known as iTunes.

https://en.wikipedia.org/wiki/SoundJam_MP

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