That unified memory architecture makes them well suited in many cases - that's the one bit current x86 desktop platforms don't have a good answer for, where the system design generally keeps GPU and system memory as entirely separate technologies.
This is why fanless M2 MacBook Airs are regularly loading models 5k dollar PCs might choke on - you can get 24gb of unified memory, while almost all high end consumer GPUs top out at 16gb.