I know there were rumblings in the late 00's and early 10's about how McDonnell Douglas culture and executives were ruining Boeing.

But some people take a step farther back than this and blame Congress for the 737 MAX. They basically forced the merger, and unhappy weddings make for unhappy homes.

Yeah but google also became wildly successful to the point that they blow money on ventures with no real businesses plan and give up two years later when they can't turn a profit. They effectively have a blank check at all times. They're more like a businessman who's addicted to making money at the expense of all their personal relationships.

Because of this, double-click became business speak for going to the next level of detail, digging into, etc.

The idea behind this name for ads was: this company makes ads relevant and compelling, so users drill into them and find whatever you want to advertise.

For what it's worth, because of the affordance you mention, even though users didn't have to, they consistently double-clicked banner ads, and most things they wanted to activate, even after they learned they only had to single click the blue underlined things.

Have we moved so far past the desktop that this knowledge is starting to be lost?

I had to swap real quick to my desktop and see if I still had to double click an icon just to be sure.

I mostly access things with the super key / search now and I guess people with phones would just tap an icon.

> A single-click would have not allowed those other actions.

Yes it would. And did. Windows chose double click to open but other systems managed with a single click while still allowing you to drag around icons and files.