I've never gotten hyped for a product launch, followed the news religiously, waited in line to buy it, and later in cold blood concluded all of that was attention well spent. I can think of plenty of times when it wasn't: why did I wait in line for a Wii not once, but three times? Why did I take off work to play Cyberpunk 2077?
I wonder how much of fan hype is genuine excitement for something you love, and how much of it is just falling for the marketing. I'm not saying not to love the things you love.