It's main format, it seems, is a youtube video essay, which is the appropriate format, IMO, not a blog post, linked in this thread here: https://news.ycombinator.com/item?id=36151612
Because the author likes Twitter threads and decided to make it a Twitter thread.
Good but I can never finish them. Especially when they deliberately keep beating around the bush for 20 tweets, as if someone is paying them by the number of tweets I've glanced. It's insufferable.