Yes, but in consumer hardware, their silicon outperforms the competition.
> By 2021, this migration had become a trend. IDC claimed macOS device use across US enterprises reached 23% while iPhones accounted for 49% of business smartphones and iPads accounted for most tablets used in the workplace.
> especially in American business.
Well more American business can afford spending an extra $1000-2000 on superior hardware* for their employees without thinking about it that much. What's wrong with that?
*comparable laptops for Dell, Lenovo, HP etc. cost not that much less for Macs. What's the difference between a Dell XPS and a Macbook in that regard? Or Dell is also a lifestyle brand?
They publish ads and write all their copy with the intention of framing their products as anything other than a computer.
Apple's just doing age-old value selling, where you promote the benefits of a product rather than the features. See https://blog.hubspot.com/sales/value-based-selling
I doubt Pat Gelsinger does either, since he's publicly stated that Intel would fab Apple Silicon chips at their ARM foundry if/when TSMC goes offline. The guy's just having a laugh by putting an awfully accurate label on a fruit that pays extra to resist labeling.
Maybe he should start caring* otherwise he risk running Intel completely into the ground? After all Apple was one of their largest clients until recently. Then a "lifestyle company" managed to somehow design better CPUs than Intel despite that just being an afterthought for them (since apparently Apple only focuses on the "lifestyle" stuff..).
I find it so fascinating the people get really obsessed by Apple (both in a negative and a positive way).
> I don't really care :)
Well a string of your comments would imply that you could actually care less about Apple.
*(I'm pretty sure he does in non imaginary reality )
I own no stock in Intel or Apple. It's worth discussing to me because it exposes how insecure people are about relying on "lifestyle" companies. Even Intel is a lifestyle company for some people, and those users are equally as pathetic as the people who let Apple, AMD or Nvidia define who they are. If Apple didn't go to such extreme lengths to appear different and look accountable, their staunchest defenders wouldn't have so far to fall.
All I know that huge numbers of employees of both large and small companies regularly use company provided Macs and Iphones for work. Are you actually disputing that? Really?