It's hard to believe one who says "You're doing it wrong" when...they're also doing it wrong.
You can make multi-columns look good if you make sure to place all the content above the fold. I made an experimental Readability hack which did this and expanded the page horiztonally with a bunch of javascript intercepting navigation - hooking into stuff like mouse scrolls across platforms is a nightmare.
It might have worked better if the columns were more segmented so that you didn’t have to scroll down and up and then down again. That way you could get more content for less scrolling and maintain comfortable line length.
This, on the other hand, was a pain to read—so I skimmed it.
But it's a completely different language.
Both your case and a single-column layout fulfill that need. The linked article does not.