Newspaper drives. Like, you let your newspapers that are printed on real wood pulp pile up, then the Boy Scouts come and pick that pile up. But two things:

1. Who the hell still gets a physical newspaper anymore? (Yes, we all know you do, Captain Pedantic.)

2. Were I a physical paper subscriber, I would toss it in the recycling bin (a dearth of which were why we had "paper drives" back in the day) when I'm done.

Bottles were recycled, yes, and Federal law requires that every time the topic comes up that we all be reminded that glass bottles weigh a fuckton, and the extra fossil fuels required to tote them around might make it a net loss on environment-saving. Though I'll admit I've not seen solid numbers (as in, perhaps a real study) one way or the other.