Some other choice quotes from the page:
> Users have a bad association with difficult photo CAPTCHAs.
> Instead of type what you hear (or alphanumerics) puzzles, we ask users simple questions using delightful and amusing scenarios
> All are incredibly easy for legitimate users
> Every Arkose MatchKey challenge is tested on humans. We release challenges only when they meet very strict usability benchmarks. Our strongest puzzles, designed for bad actors, have no impact on good user completion-rates.
> In fact, Arkose MatchKey is the strongest CAPTCHA ever made.
My mum regularly asks for help when all she's done is ignore the captcha thinking it's an advert because it stands out like a Google ad (different UI, different font, extra branding etc).
At least she's learnt to automatically ignore ads, but it comes with consequence of ignoring captchas as well...
And continually changing UIs definitely don’t help.
https://www.apple.com/newsroom/2023/05/apple-previews-live-s...
In the HN thread , a lot of people were calling it the grandparent mode.
Most CAPTCHAs, including ones made by Arkose, have site keys that are unique to that CAPTCHA and public/visible in the browser -- so companies like Anti Captcha can then automate sending challenging CAPTCHAs directly to a human solver in a 'CAPTCHA farm' who can solve it (in a different browser) and have the CAPTCHA return that it was successfully passed, usually all within ~a minute.
So to get around this and -- as Arkose's site says -- make fraud expensive for hackers, Arkose Labs has to make their CAPTCHAs hard/slow to solve. If they do that, then it becomes expensive for bad actors to rely on labor to solve them (anti-captcha.com cites 58 seconds/$3 per CAPTCHA).
As long as the site key is publicly exposed, this basically isn't going to change; you either need to also couple it with other anti-fraud tactics like device fingerprinting, or use a CAPTCHA that doesn't expose the site key at all.
Disclaimer - I work for a company (Stytch) that has a competing CAPTCHA product.
Same goes for the people who decided to put it on their websites.
Captchas seem to work best when they reflect the simplest task that AI cannot do rather than a task AI can easily do but with the difficulty ramped up.
Either these guys are full of crap or they are absolute Schönberg aficionados
The main value-add for companies like Arkose is that they have teams monitoring and changing the aggressiveness of the challenges as new attackers try to get around them. With a product like Recaptcha, you are inevitably completely screwed when attackers get around it.
A customer who can't get in isn't costing you precious CPU cycles.
> Arkose MatchKey challenges have revolutionized CAPTCHAs