not sure what world you live in, but ccTLDs are widely used across the world, and in a lot of countries much preferred over .com.
german people, for example, will trust a business running on a .de domain much more than a .com one.
in most cases it is much preferred for an international company to run the country-specific website on the according ccTLD. companies that "want to address a global audience" are a specific set of companies that might prefer a "global" website, but most businesses will run country specific sites, not "global" sites.
also not sure what the UK NIC being "annoying in a bunch of different ways" has to do with anything, or even means.
seems to me like you are living in your own world, far detached from reality.