You can use social media to reach 100's of thousands of people in Russia, Saudi Arabia and China. Do we consider that those countries have freedom of speech? Perhaps, it should be called freedom after speech.
The issue is not isolated to kleptocracies, many western countries are backsliding.
UK government has insane libel laws, they allowed the head of notorious Wagner group to sue UK journalist for libel in Britain. At the time head of Wagner was under international sanctions for war crimes.
The journalist was reposting on the very same war crimes.
He was taking advantage of the same laws that protect extremely wealthy people in Britain, whether domestic or foreign.
Freedom of press needs investigative reporting, serious institutions to do research, etc. Without them, all you have is crazy people spreading conspiracy theories on social media.